So far in this series, we’ve explored a wide range of startup fundamentals – from securing angel investment to cultivating leadership and building high-performing teams. These tools help founders maximise the potential of their seed funding, but this money will eventually run out. The critical question then becomes: how can you strategically position your project […]
Tag: cognitive bias
(Source: Flickr) Anchoring is a common psychological effect whereby people tend to rely too heavily on readily available information (the “anchor”) when making decisions involving uncertainty. To illustrate the point, let me ask you two questions: Is the population of Argentina greater or less than 80 million? How many people do you think live in Argentina? Write […]