Loyalty Games

If you are there for them, they will be there for you

WHEN it comes to marketing, you have a choice.

Chase new customers, or care for the ones you already have.

Buy a million dollar Superbowl ad, or do the hard work of creating remarkable products for the people who care.

Pursue the glittering promise of untold wealth by trying to please everyone, or focus on delighting the loyal few.

It’s hard to do both.

In the old days, before the Interweb, it was common to reward customers for their loyalty with points, exclusive discounts and upgrades.

Digital hasn’t changed this, but it does offer new opportunities for social engagement, data analytics and making things fun using online games.

Our friend John Persico is leading the charge to help us transition into a new and exciting digital future with the 2014 Loyalty and Gamification World Championships, a free online competition that will test and develop your skills and understanding of gamification and loyalty marketing.

Round 1 kicks off on July 12 (you can register here).

ModelOff 2012 – Financial Modeling World Championships

MODELOFF is a fun, innovative and professional competition for students and young professionals to develop and test their financial modeling skills against their friends, colleagues and top modelers from around the world.

With $25,000 cash from S&P Capital IQ for the overall ModelOff Champion and more than $65,000 of prizes in total from Microsoft and many others, ModelOff is the world’s largest Financial Modeling contest!

Participants from over 100 countries will compete in two online rounds (starting 13th October) with a finals event held in New York.

Modeloff was founded by John Persico, chief executive of Vumero, a Melbourne-based finance contracting company and board member of the Australia Israel Chamber of Commerce Young Business Forum. The competition seeks to increase awareness among finance students, young professionals and their teachers of the need for modelling skills.

ModelOff is put on in conjunction with Bloomberg, Microsoft, S&P Capital IQ, Deloitte CFE, AMT Training, Vumero and a number of other leading global finance businesses. Professor Simon Benninga, one of the worlds leading authorities on financial modeling, will be heading up the judging panel for the finals event in New York.

To enter, you need to act quickly! Purchase a ticket for Round 1 (online) held on the 13th October at 5pm New York time. Successful competitors will then progress through to Round 2 and then the Finals.

To register, please visit the website now: www.modeloff.com