When I think of my favorite colleagues throughout my career, it stands out that they are disproportionately former college athletes. I have seen the advantages of athletics really translate into the professional business setting – grit, teamwork, time management, and more. It is also no secret that super competitive roles (e.g. investment banking or consulting) […]
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6 Ways to Overcome Loss Aversion
Loss aversion can lead people to favour the status quo, and so clever marketing is sometimes needed to convince people to buy new products LOSS AVERSION can lead people to favour the status quo. How so? Well, when a consumer considers replacing a good, the presence of loss aversion can lead her to experience more pain […]