Tom SpencerTHIS post was initially going to be called “finding your competitive advantage”, but I think it goes further than that. Here are 8 factors to get you thinking, and to help find what you’re looking for: Why do you do what you do every day? What makes you tick? What do you believe in? These […]
Whether your goals are personal or professional, setting SMART goals is the first step to actually achieving them “A goal properly set is halfway reached.” ~ Zig Ziglar 1. Background ALTHOUGH its origins are unclear, SMART goal setting appears to have been first used by Peter Drucker in his 1954 book “The Practice of Management”. […]
Seth who? SETH Godin is an American marketing guru born in 1960 in Mount Vernon, New York. Seth is an entrepreneur, author, public speaker and agent of change. Seth is widely regarded as America’s greatest marketer. Seth is always starting new initiatives, some of his more remarkable contributions are highlighted below. Companies Yoyodyne, his first […]
“One of the deep secrets of life is that all that is really worth doing is what we do for others.” ~ Lewis Carol IF THE GOAL in life (and business) is to help others, then a good first step would be to try to understand the people we are aiming to help so that […]
WHETHER you are entering a new market, launching a new product, growing market share, developing a pricing strategy or managing costs, you will want to understand the products that you are dealing with. Here are 9 things to think about when trying to understand a product. 1. Identify the product What is the product? What […]