For most business owners, the dream is to one day expand beyond the original market. Whether a large corporation or an SME, many look for ways to scale and develop additional revenue streams. One of the most popular options is to expand overseas, where they can tap into additional groups of consumers that want their […]
Month: July 2015
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Case Math
(Source: Flickr) In this post we outline some mathematical concepts that may prove useful for solving consulting case questions. 1. Break Even Analysis: Relevant when trying to decide whether to launch a new product or invest in a project with high fixed costs. 2. Customer Lifetime Value: Customer lifetime value is a prediction of the entire future […]
I was grateful for the recent opportunity to communicate with Jennifer Marsh, Global Head of Public Relations Strategy, and Cheryl Coulthurst, Global Head of Talent Acquisition, at North Highland. Founded in 1992, North Highland is an employee-owned global management consulting firm that has been named as a Best Firm to Work For every year since 2007 […]
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Maintaining Market Power Online
In an age of rapid digital disruption, how can you retain market power and continue to prosper online? There is a lot of misinformation and confusion about how to compete in the digital landscape, and one of the points of confusion is about the power and value of content. There is a new company called The Grid, which you may […]
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Monopolies on the Internet
(Source: Flickr) When the Internet was still a toy a decade or so ago, many business leaders and strategists didn’t believe that it would be possible to create a profitable business online. The reasons given to support this belief were many and various. Some argued that business on the Internet would never work because it is impossible […]