For most business owners, the dream is to one day expand beyond the original market. Whether a large corporation or an SME, many look for ways to scale and develop additional revenue streams. One of the most popular options is to expand overseas, where they can tap into additional groups of consumers that want their […]
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Product/Market Expansion Matrix
A framework to help executives, senior managers and marketers devise strategies for future growth 1. Background THE Ansoff Matrix (referred to by some commentators as the Product/Market Expansion Grid) was developed by a Russian-American mathematician named Igor Ansoff, and first explained in his 1957 Harvard Business Review article entitled Strategies for Diversification. 2. Benefits of […]
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Economies of Scope
Economies of scope exist where a firm can produce two products at a lower per unit cost than would be possible if it produced only the one ECONOMIES OF SCOPE is an idea that was first explored by John Panzar and Robert Willig in an article published in 1977 in the Quarterly Journal of Economics […]
Successful businesses use the Rule of Three to help them drive sales or raise awareness PREVIOUS posts looked at the Rule of Three, how you can improve your speeches with the Rule of Three, and a few amusing examples of where the Rule of Three has been used in comedy, storytelling, and the movies. This post provides […]
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The Three-Question Rule
“I Can’t Stand to Be Asked the Same Question Three Times” ~ Mustafa Part 1: The Rule of Three Part 2: Improve Your Speech Writing with The Rule of Three Part 3: The Three Question-Rule THE PREVIOUS two parts looked at The Rule of Three and how you can improve your speeches with The Rule of […]