Tom SpencerYou don’t always need proof that a threat exists in order to take action. You don’t need to know everything, you just need to know enough to get moving. In behavioural economics the common human bias towards doing nothing is called the “status quo bias”. Faced with a difficult decision in the midst of uncertainty, […]
I recently bought a coffee from Quarter Horse Coffee, my new favorite Oxford coffee house. Not having exactly the right change, I asked the friendly bearded hipster behind the counter whether they accept card payments. He told me that they accept payment by card, but they charge a 20P surcharge for amounts under five pounds. I […]
(Source: Cydcor) This is a guest post from Archie Ward. Take responsibility for getting the most value out of the next conference you attend. By planning ahead and thinking strategically, a conference can generate sales, increase business, improve vendor relationships and initiate strategic partnerships. Going to a conference can renew excitement about the business, open […]