Tom SpencerLoyal customers provide repeat business. Do something remarkable, and they will spread the word CUSTOMER loyalty is an important asset for any business for two reasons. Firstly, loyal customers will give you repeat business, to quote Tom Peters “all business success rests on something labelled a sale”. Secondly, and more importantly, loyal customers are the people who […]
WE ALL know the old marketing adage, “sex sells”. The marketing approach is quite simple: link sex directly or indirectly with the product or service that you are selling. It may be a certain brand of cola that we end up buying, but it was sex that we were after. Sex is a base level […]
1. The golden ratio THE golden ratio is believed to have aesthetically pleasing properties. The golden ratio is a naturally occurring number that has been the subject of interest since ancient Greek times, and has been used in architecture, art, books and music since at least the time of the Renaissance. For example, artists have […]