Tom SpencerThe product-market expansion matrix may prove useful in the consulting case interview and is relevant when considering growth strategies. It might be used on a standalone basis or as part of a larger profitability framework. There are four ways that a company can pursue growth: Market penetration: A strategy to increase sales to existing customers […]
There are different kinds of capital that individuals and organisations use to pursue their goals and deliver value. Employees usually trade human capital (their individual talent, skills, knowledge and efforts) and intellectual capital (their thoughts and ideas) in exchange for financial capital (money). Effort, ideas and money are not, however, the only forms of capital that […]
The outsourcing matrix may prove useful in the consulting case interview, either as a standalone framework or as part of a larger profitability framework. With the view to reducing costs, there are three questions that a firm would do well to consider: How long will it take to reduce major cost drivers? Are the activities strategically […]